Featured Articles

UK Sun Protection Isn't Just For Summer
The Invisible Threat: Why UK Sun Protection Isn't Just for Summer Have you ever head someone say "I don't need sunscreen, i'm in the UK"?In the UK, there is a complicated relationship with the sun. Many Brits ignore sun damage or wait all year for a glimpse of blue sky, but the moment the clouds roll back in, the sunscreen is often tucked away in the bathroom cabinet. However, experts warn that this "seasonal" approach to skin health is based on a dangerous misunderstanding of how UV radiation actually works.... Read more...
SolRX - AMA Labs Independent Testing
AMA Labs Independent Testing AMA LABS’ 8 HOUR WATER RESISTANCE / 6 HOUR IMMERSION TEST Creation and Development SolRX developed a water-resistance system, later trademarked as WATERBLOCK®, which appeared to be superior to that of other sunscreens in the surf / sport categories at the time.  Seeking to measure just how good the WATERBLOCK® system was, SolRX asked AMA Testing Labs (globally famous for various testing, including SPF) to create a test that would measure the product’s performance. SolRX specified that the test must be “tougher than that of the FDA or any... Read more...
"High-Street" Sunscreen Is Failing UK Consumers
The SPF Scandal: Why "High-Street" Sunscreen is Failing UK Consumers For most people, the SPF number on a bottle is a guarantee. A consumer buys SPF 50 because they expect SPF 50 protection. However, recent independent investigations by consumer watchdogs like Which? (UK) have pulled back the curtain on a disturbing reality: many of the UK’s most popular sunscreens are failing to meet their own claims. When a sunscreen fails a lab test, it isn’t just a marketing error—it’s a public safety risk. The "Don’t Buy" List: Why the Industry... Read more...
SolRX Is the UK's Best-Kept Skincare Secret
High-Performance Protection for Everyday Life: Why SolRX is the UK’s Best-Kept Skincare Secret For years, SolRX has been a staple for PGA golfers, triathletes, and outdoor professionals. Its reputation was built on Waterblock™ technology—a formula clinically tested to maintain its SPF rating for up to 8 hours, even with water exposure. But you don’t need to be on the 18th green or running a marathon to benefit from this level of defense. Whether you’re commuting, gardening, or out with the family, the same technology used by athletes is now available... Read more...
Golfers & Athletes Ultimate Sunblock
The Ultimate Golfer’s Sunblock: High-Performance Defence Without the Downside Spending a day on the course can mean enduring 4 to 6 hours of constant sun. Between open fairways and exposed tee boxes, you are often playing right through the peak UV hours of the day. While most players recognise the need for skin protection, many skip it for one reason: it interferes with their performance. Greasy palms, a sliding grip, and stinging eyes can ruin a scorecard. Here is how to choose a sunscreen that supports your game instead of... Read more...